If you love pop-economics and pop-psychology books like “The Long Tail”, “Tipping Point”, “Freakonomics” etc… you’ll definitely love this. Although it’s not as groundbreaking as these books, it’s equally (if not more) entertaining. Packed full of case studies, this is a fun and quick read. Highly recommended!
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A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think.
Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone “important”? Why are we more likely to fall in love when there’s danger involved? In Sway, renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer all these questions and more.
Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals dynamic forces that influence every aspect of our personal and business lives, including loss aversion (our tendency to go to great lengths to avoid perceived losses), the diagnosis bias (our inability to reevaluate our initial diagnosis of a person or situation), and the “chameleon effect” (our tendency to take on characteristics that have been arbitrarily assigned to us).
Sway: The Irresistible Pull of Irrational Behavior Details
- Author :Ori Brafman, ( Download PDF : )
- Page Numbers Source ISBN: 0385530609
- Publication Date: June 3, 2008
- Publisher: Crown Business; 1 edition (June 3, 2008)
- File Size: 4110 KB
- Print Length: 226 pages
- Language: English
- ASIN: B0013TTK1W
About the Author
Ori Brafman is coauthor of The Starfish and the Spider and is a renowned organizational expert who regularly speaks before Fortune 500, governmental, and military audiences. A graduate of Stanford Business School, he lives in San Francisco.
Rom Brafman holds a Ph.D. in psychology and has taught university courses in personality and personal growth. His current research interests focus on the dynamics of interpersonal relationships. He has a private practice in Palo Alto, California.